Websites built to bring you business
Your business deserves a website that brings you business.
LUMA builds custom websites for service businesses with $0 upfront. You only pay when your website generates a qualified customer inquiry.
The Reality
Most small businesses don't need another expense. They need more opportunities.
Most service businesses grow on word of mouth, phone calls, Facebook, a Google Business Profile, and referrals. That reputation is real, and it works.
What's often missing is a professional website — a place where someone who already heard your name can see what you do, trust what they see, and send an inquiry in under a minute.
LUMA builds that piece, designs it around how your customers actually decide, and carries the upfront cost so you don't have to.
How It Works
Three steps. No upfront invoice.
We Build
We create a custom website around your business, services, service area, and brand.
Customers Inquire
Your website gives potential customers an easy way to request a quote or contact you.
You Pay Per Qualified Lead
You don't pay an upfront website-development fee. LUMA earns money when your website generates a qualified customer inquiry.
The Offer
Your website. Our upfront risk.
Instead of charging you thousands of dollars before your website has generated anything, LUMA builds your website with $0 upfront.
You only pay an agreed fee when a qualified customer inquiry comes through your LUMA-managed website.
This isn't a free website forever. It's a different payment structure: you pay for qualified, website-generated inquiries at the lead price we agree on before launch.
What's Included
- Custom Website
- Mobile Responsive Design
- Quote / Estimate Request Form
- Lead Capture
- Hosting
- SSL / Security
- Conversion-Focused Design
- Ongoing Website Support
Qualified Inquiries
Only pay for qualified website inquiries.
Not every form submission is billable. A qualified inquiry generally means:
- A real prospective customer
- Looking for a service your business actually provides
- Located within the agreed service area
- Has valid contact information
- Shows genuine intent to hire
- Is not spam, fake, duplicate, or a test submission
The exact qualification requirements and the per-lead price are agreed in writing before your website goes live — so you always know what counts and what it costs. If you'd like, we can also agree on a monthly cap for billable qualified inquiries.
Why LUMA
A structure that puts us on the same side of the table.
No Large Upfront Website Bill
You don't have to spend thousands before getting anything from the website.
Built Around Your Business
Your website is custom-designed around your actual services, customers, and service area.
Built To Generate Inquiries
The website isn't just designed to look good. It's designed to make it easy for potential customers to contact you.
Aligned Incentives
LUMA benefits when your website creates legitimate opportunities for your business.
Who We Build For
Service businesses.
We work with service businesses across the United States. Not on the list? Get in touch — we likely work with yours too.
- Plumbing
- HVAC
- Roofing
- Electrical
- Landscaping
- Cleaning
- Handyman
- Moving & Junk Removal
- Auto Services
- Home Services
Recent Work
Sites we've built.
A look at some of the websites we've designed across different types of businesses.
FAQ
Questions, answered plainly.
Yes. There is no upfront website-development fee. We design and build the site, and you begin paying only when the website generates qualified customer inquiries at the price agreed before launch.
We're paid a per-inquiry fee for qualified customer inquiries that come through the LUMA-managed website. That fee is agreed with you in writing before the site goes live.
Generally a real prospective customer, in your service area, looking for a service you provide, with valid contact details and genuine intent to hire. Spam, duplicates, test submissions, and out-of-area or out-of-scope requests don't count. The exact definition is agreed before launch.
It depends on your industry, service area, and the value of a typical job. We agree on a fixed per-lead price with you before the website goes live, so there are no surprises.
Yes. If you'd like to control your maximum lead spend, we can agree on a monthly cap for billable qualified inquiries before launch. Once that cap is reached, additional inquiries beyond the agreed limit are not billed as qualified leads for that month.
Then you aren't billed per-inquiry fees. We can't promise a specific volume of inquiries, and we don't pretend otherwise — that's exactly why we carry the build cost instead of you.
We use a straightforward agreement covering the lead definition, lead price, and notice period. We'll walk through every term with you before anything is signed.
Yes. Hosting, SSL, and ongoing website support are included while your site is managed by LUMA.
Yes. We can connect a domain you already own, or help you register a new one.
No. We don't guarantee leads, customers, revenue, or results. We build a professional, conversion-focused website and only get paid when it produces qualified inquiries.
Let's build something that works for your business.
Get a professional website without the traditional upfront website cost.
Contact
Tell us about your business.
Send a few details and we'll follow up to talk through what your website would look like and how the lead pricing would work.
What happens next?
- 01
Tell us about your business
Submit the short form so we can understand your business and the services you provide.
- 02
We learn what you need
We'll review your business, service area, and what you want from the website.
- 03
We build your website
LUMA designs and builds a website specifically for your business with no upfront website development cost.
- 04
You approve it before launch
You'll have a chance to review the website before anything goes live or the qualified-lead arrangement begins.
Submitting the form doesn't obligate you to pay anything or move forward.